A number of approaches can be implemented easily to boost your sales. Here we will quickly apply six tips to help you increase your online sales.
Marked by an increase of almost 14% in the first quarter 2017, with a total of 20 billion euros of sales only on the French market, the e-commerce sector today proves particularly dynamic. As a result, e-retailers are still more numerous and competition pushes everyone to the constant optimization to stand out.
Here are 6 Ways to Increase Your Online Sales
1.ANALYZE AND TEST YOUR SITE REGULARLY
One of the key elements of web marketing is the analysis of statistics within the user practices on your site. This is a relevant way to determine the effectiveness of your decisions, in order to react quickly and optimize your pages. It is important to be familiar with the habits of Internet users in your online store: they come from, which pages they plébiscitent and those they are leaving.
The statistics will be valuable to make your website performance. For this, consider regularly conduct split tests (or A / B) by proposing several successive versions of your sales pages.
2.OPTIMIZE YOUR SITE FOR BETTER CUSTOMER EXPERIENCE
The quality of your online sales site, of course, has a major impact on your sales. No need to spend a fortune for it: e-shop is to be functional above all to attract potential customers. A site with particularly long load times will be shunned by the Internet and less well referenced by search engines.
You can simply check your upload speed with a tool such as Google PageSpeed Insights. In addition, mobile browsing has become an important element to consider: in 2016, 25% of online sales are made from a mobile. The responsive design, which aims to make the consultation a comfortable site from any mobile terminal is able to increase sales significantly.
3.IMPROVE YOUR LOGISTICS TO BE MORE ATTRACTIVE
Too often we underestimate the impact of efficient logistics in e-commerce activity. This is' a key sector, which has a strong impact on the image and reputation of the company. Online shoppers are increasingly demanding in this area at present: according to a report from Forrester Research, nearly half of unfinalized baskets for because of high shipping costs.
So you can generate more sales by offering your customers postage or decreasing through multiple delivery methods. By integrating logistics into your business strategy, you will be persuaded more easily to new customers, who will then pass control to a larger amount.
4.CREATE CONTENT TO BE BETTER REFERENCED
E-tailers know SEO is a crucial area to hope to succeed at the game compared to the competition. Despite the visual appeal of your site and the quality of your products if your store does not drain enough of online every day, it will be impossible to see your sales take off.
For this, your natural search (SEO) in large part through the quality of your editorial content. This is an effective way to generate qualified traffic, likely to ensure a high conversion rate.
5.TAKE INITIATIVES TO RETAIN CLIENTS
While it is important to bring users to your site, it is also essential to achieve customer loyalty on their first purchase. Several simple initiatives to achieve this purpose. A regular newsletter will allow you to communicate about your products. A sponsorship program is a good idea to attract new buyers.
Give importance to your customers, incorporating such comments to your product pages, is also an interesting move. Several marketing activities (specific promotions, benefits after a certain number of purchases, etc.) are set up throughout the year to reward your regular customers.
6.BUILD YOUR CAMPAIGNS
By conducting effective advertising campaigns, it will be much easier for you to attract new prospects. However, it is not always easy to know how to do this type of search campaigns on social networks. It may be interesting to go through a specialized service provider in this sector in order to optimize your campaigns according to your target.
A service like SteerFox thanks to its clever advertising tool, allows you to automate the steps of creating and managing your ad campaigns based on a given objective. Your campaigns will be more efficient, ensuring better visibility for your online store and optimized return on investment. You can target prospects similar to those frequenting your site, a useful method to generate qualified traffic to your site and increase your sales without having to perform these time-consuming tasks.