The business model is the business model of the company. He explains how the company plans to make money.
Affiliate marketing can be defined in a simple way as selling the product of others through its website.
The merchant site will pay a commission to the affiliate which is a percentage of the selling price of the product.
There are affiliate platforms that mediate between the affiliate and the merchant site. The main platforms are Amazon, Zanox, Clickbank...
If affiliate marketing can be a lucrative business, it is not "easy money". This system works well for blogs because it involves a certain level of trust between the reader and the blog manager. It should be noted that the greater the trust between the two parties, the more readers tend to follow the blogger's advice. This is not to offer the wrong product that could break the relationship of trust.
1. Search and join an affiliate program
We must seek a popular trading platform, which has a high conversion rate to assess whether it is possible to generate sales. The conversion rate is the share of site visitors who become customers. A conversion rate of 5% is interesting.
The best is to choose a program that offers a recurring commission that increases with the customers you bring them.
2. Choose a website
First, choose a company that you like. You speak better of an activity that you understand and know. Look for a product you like and sell it!
There are very few products that sell themselves. As an affiliate site, your profits are realized through the purchases generated by your site. It is therefore important to look at the product to see if it is scalable and suitable for your visitors.
Check with the merchant website to find out if their products are selling well or not.
Find out how much you are likely to earn each month.
3. Create interesting content
The content that you write or post is appreciated by your audience and helps to increase your traffic. The links you put on your site must be related to your content!
If you have a fashion blog, you can put links to cosmetics tested or even as an example, if you are a technology-driven site, you can put computer equipment links.
The benefits of affiliate marketing:
When the system is governed by an affiliation network, the management of clicks and purchases is easier and does not represent any cost or financial risk (too important). Affiliation is also a very good way to make money on the internet. Just be motivated and patient!
The risks of marketing affiliation:
The first risk is low traffic, too low to generate real income. You only earn a few euros a month.
The second major risk is to annoy your readers. Be too insistent on commercial links at the risk of no longer meeting the expectations of your visitors or readers. These are two risks that would tarnish your reputation or your brand.
In addition, the marketing affiliation is not adaptable to all blogs, because some themes do not correspond to any category of products.
The testimony of Familiaris:
We collected the testimony of Familinparis, a practical and friendly site that gives ideas to visit or rediscover Paris with children or family in good mood.
One of the sources of income Familinparis is the affiliation. We asked some questions to Olivia, co-founder of the site.
What is the best example of affiliation on the site?
On our site, there is not a single example, but several!
All of our affiliate links work because they are positioned according to the content of the page.
For example, in the "hotels" pages, we have created affiliation links with booking, in the "shows" pages with Fnac or Ceetiz for visits to Paris in our itineraries pages.
What is important when considering affiliation?
From our experience, it is essential that the affiliate link is consistent with the content published on the page where it is and naturally fits on the website Familinparis.fr. We also ensure that it brings a real service to the user.
Is setting up affiliate links easy?
Designing where and how to put links is the most difficult. Setting up a tracked link is easy as soon as this is done through an agency like Zanox or Publicidées.
At what point does the affiliation start to be profitable?
No link alone represents profitability. Commissions are very low for every click and purchase generated. It is the multiplication of links and the volume of traffic that generates revenue. The more links you have to your pages and site, the more revenue you make!
Besides income, does it bring something else?
The affiliation allows providing an additional service for the user who must be useful! Through this, you gain loyalty among visitors to your site.
Is this a system that you would recommend?
Yes of course! As long as we respect the rule of coherence, it is a very interesting system!
It's your turn to start, test!