The tool that is still flying and powerful to increase sales is email marketing. Marketers should be able to take advantage of this one tool. In fact, there are still many marketers who have not been able to maximize this tool, so the expected goal is not reached.
There are many reasons for this to happen, such as lack of follow-up with phone calls, sending emails only a few times-no advanced emails, less interesting subject email, and more.
A statistic on follow-up indicates that the success of a 2% sale is obtained at first contact, 3% in the second contact, 5% in the third contact, 10% in the fourth contact, and 80% in the fifth contact up to twelve.
The error is that 48% of sales do not follow up after the first contact. Only 25% of sales made the second contact but then stopped afterward, and only 12% of sales contacted the prospect 3 times.
The success of a sale is a follow-up. The more you do follow-up than the greater the success rate. Do not just send an email and stop without follow-up.
Keep in mind also, you need to send a recurring email (a glowing email) to your potential prospects. Destination as a reminder, of course with different email subject and more interesting.
Then, how to send emails in bulk but you still go into the inbox and not banned? Here are tips:
Using Email Software
To send email to bulk email software required. You can not do this with a service from Google or Yahoo email because they limit email delivery every day.
If forced, then your email will enter spam and your IP was banned. Currently a lot of email software that you can choose and use, including Maxim, Netcore, MailChimp, iContact, and Constant Contact.
The features of each email service vary with different budgets. Before deciding to use the software it's good to use free trial service first. That way you really know the advantages of the software and match your budget of course.
One feature of email software that is considered capable of tracking anyone who opened your email, how long he opened an email and can target delivery only to a certain level of office (email segmentation).
You can also find out how many clicks on the link you include in the body of the email. All of these things you can get in the analysis report.
Getting Email Database
The most important thing is you must have an email database. Why would you subscribe to email software if you do not own an email database yourself? Ideally, you should have a database of at least 10,000 email lists for the first time.
There are many ways to get it, among others through; the contact menu on your website, email subscription, social media (Twitter, Facebook, LinkedIn), and the fastest way is to buy it.
This last way is fast and easy, but you must do the screening first so that the email you need in accordance with your target market. Usually, from 50,000 emails, you buy, only 10,000 emails that you can get as you wish.
Perform an Email Delivery Schedule
The advantages of email software one of which is to make email delivery on a scheduled basis. That way you do not bother making and sending emails regularly, especially email series. You just have to schedule an email delivery periodically.
It is not recommended to send an email every day. Ideally, delivery is done once a week. You just choose the day only. Usually, people will open their emails on Wednesdays and Thursdays. On Friday you can follow-up by calling.
In addition to scheduling email delivery, of course, the main thing you should make is the contents of the email. Determine the subject of an email that is interesting and not too long, then create email content that is not complicated and not full of introductory sentences.
If you want to offer / sales, you should use the image installed in the body of the email (not an attachment), also include links that can be clicked by the recipient of the email. Good luck! (Kusnadi Assassins / Youth Marketers Magazine)