It's been a long time when a marketer can, at a much lower price than the market, get new customers through advertising on Google and Facebook.
For many digital experts, Content Marketing has since become indispensable. However, finding and creating good content takes time.
Use this guide to get started with your Content Marketing.
To help you, we have set up 10 tips and tricks for Content Marketing that you should try.
10 tips on content marketing
1. Find keyword inspiration
As you sit in front of a computer screen and search for vain ideas, you can, in accordance with structured principles, embed your creativity. For example, Google Search Console performs analytics based on the keywords your customers use to reach your site.
In addition, if your customers regularly ask questions about your product type but no articles have answered, fill in this gap. With keyword planning tools in Google Adwords or Google Trends, consider the most common questions in your industry.
2. Talk to your customers
Who else knows your customers about the problems and the best information they need? As part of your content marketing, you can talk to your customers privately or by phone. Help yourself with this from your account manager. Small notes, for example in Evernote, are more than necessary. You can also directly talk to your customers and publish reports on your blog or as testimonials on your site.
3. Construct your idea
Here's another principle to stimulate your creativity in case of damage: make an online list of all your team members so everyone can write notes. When you find interesting articles, you can easily share, collect and organize them via Storify or Evernote. For everyone who needs an interesting daily reading: Google Alerts is your friend.
4. Save time with Applications
The content creation process ranges from finding ideas for publication, documenting, writing, creating art, and editing. This process is more manageable when supported by the software. Try for example Evernote or Trello. It is likely that in content marketing, it quickly loses control over organizing its themes and planning.
5. Find the title of your article with your team
Generating leads in marketing involves a multistage conversion process. Thanks to your content and marketing strategy, prospects gradually turn into customers and then loyal customers. The title of your paper immediately plays an important role: it determines how many people will click on your article and read the first line. Your content strategy only works when you have a title that evokes the reader's curiosity. To inspire each other, you can create with your team members a list of article titles that usually involve readers' interest (eg, "10 tips for ..." or "For and against ...").
6.Use thesaurus
In content marketing, do not overestimate with keywords. Synonyms and concise but varied sentence structures are more important than overused slogans. If you see when writing or repeating the same word multiple times, use an online thesaurus. You will then find other formulations.
7. Use synergies
"Author means authority". This is an expression of a time when the book still exclusively contains paper. This statement is still valid today: there are many people who write interesting articles about a topic, there are still many who devote their attention intensively for a long time to one and the same problem. Those who are in the latter category should consider publishing an e-book. As part of your marketing content, it offers several advantages:
You can reuse articles you've written and limit production costs while being careful not to lose the red thread of your book. By regularly writing on the same theme, you've created audiences on your blog, which can prove, even more, a prospect for your book. You can also attract specialist attention. From such publications, you can generate new marketing opportunities, such as being invited to a debate or addressing an event. That's how reputation is built and the income of the subsidiary is generated.
8.Talk instead of writing
The current technology makes it possible to turn a good speaker into a good writer. And that's without having to spend hours on the keyboard. If you speak better of your type, you can use voice recognition software. Evernote, for example, has a function that allows you to change the words you say in the text.
9.Interview specialist
There's an easy way to create great content with the help of outside support: let others do it for you. The interview format we already know in newspapers, radio and on TV also has advantages on the internet:
You can offer relevant and sharp content even without having to do preliminary research The firearms you invite will surely share articles on their own social networks pick your contacts from your customers and you will increase your product membership
Tip: for greater efficiency, record your interview with Skype recorder, then resend the conversation in writing with speechpad.com
10.Menghasilkan attention with visual content
Multimedia also means diversity: complete your articles with not just photos, but also with charts, charts, tables, podcasts, videos and quotes in quotation marks.
With such visual content, you increase the chance to capture the reader's attention: on the one hand, users more easily share fun photos and relevant graphics on social networks; on the other hand, they serve to draw visually.
Attention readers. In addition, it is often more efficient to create images or graphics than to write long text. Also, think about briefly describing what the figure is drawing so as not to compel the reader to see it.