In B2C, the use of email to improve customer relationships is no doubt, including in the utilization of email automation. However, the use of email marketing in B2B is very different, and there are some things that work well on B2C but cannot be implemented in B2B.
Email marketing is one of the most preferred channels as a medium of communication between businesses. And of course, it's a channel you can not ignore. Unfortunately, there are still many players in B2B who have not been able to maximize the email marketing strategy, are you one of them?
If you feel there needs to be a change of email marketing strategy in your business, the following tips can help you get new campaign email ideas and get the most out of email marketing for B2B.
Here are 9 email marketing ideas
1.Show that your service is easy to use
Everyone wants everything to be easier, and you also want to make it easy for your customers. Sending an email indicating that your service is easy to use will help you promote the service efficiently. Emails like this you can send a welcome email or can be as email reactivation.
2.Inform product update
Sending an email campaign with service updates or if you have new features helps warm the relationship between you and your customers. You keep your presence alive at once and tell you what's new in your service.
The thing to remember when sending emails like this is that your design should have a white background to make a call to action more visible. Do not forget to ask their opinion about the new features of your service, this will make them feel that their opinions are really important.
3.Inspire customers to use the service
Remind customers about what services you have or about services they did not use long ago, can be one of the emails you can send. The important thing is to constantly monitor customer habits and send email based on it.
4.Emphasize your vision
Your business has a vision, make people understand it. This will help you inspire them to join your business partners. Send emails reminding you of your vision and what advantages to them if you join.
5.Annual Review
The email you send does not necessarily have to be a serious email, but a service promotion email. To keep customers interested once in a while you have to send a leisurely email. For example, you can email an annual review. It can contain any new features of your service in a year or your business statistics in a year, but remember to use fun language.
6.Report your service summary
Maybe you're wondering why you should send an email with your feature, is not it already on the website?
Let's say you briefly advise what services you offer, and add a link to your website that contains a description of your service in greater detail.
7.Show it to whomever you work
In business you definitely have a partner, telling you who your partner will give you another advantage, for example, you will get a wider segment of your subscriber partner, and vice versa.
8.Promote how to use new services
Just like the previous tips, informing your service or new features is very important. It would be better if you send a feature that explains your new feature or service tutorial.
But, a balance between images and text, and do not make your email design monotonous. Take advantage of MailTarget's design features with multiple templates to make your email more unique.
9.Thank your customers
An important moment for you to celebrate with customers. But besides those moments, sending thank-you emails when your customers have worked with the business over a period of time or when your business reaches a particular point is also important.
Do not make this moment as a media campaign. But rather emphasize that you celebrate it and thank your customers. You may grant a discount on your use of the service. Spread happiness.