The year 2017 ends with a lot of new tools, new practices and new to the wonderful world of marketing including digital marketing. Digital continues its momentum always more opportunities to communicate, interact and make smarter marketing. Discover the 2018 marketing trends and other news that may appear (and serve you) in the first position, SEO agency.
Marketing Trends 2018
Voice search
Voice search via voice assistants becoming more popular. With 20% of queries on Android smartphones in the world and 25% of the volume of mobile searches in the US, we can probably assume that this dynamic will not falter in the year 2018. The use of search voice will change the way to make a query via search engines like Google or Bing.
Indeed, voice search will be more "conversational" language will be more natural. Queries are usually longer and more accurate - these are long tail queries. In addition, voice searches will be made via a mobile and can be done from anywhere. Search engines often take into account the geolocation to trace geographically close corporate sites.
Work on the local SEO and optimization on long tail queries with a less deconstructed language could make you gain positions rapidly on the SERP. "Ok Google"
The chatbot
The chatbot allows companies to have a robot that interacts independently with Internet users with a pre-established pattern or with the Machine Learning. The chatbot can answer questions of Internet 24h / 24h and 7d / 7d automatically and quickly. To book a table at a restaurant or to inquire about the availability of a service or product, the software look and analyze the situation to answer a question or need as Siri, Google or Assistant Cortana.
Quickly create a Facebook Chatbot through Chatfield.
Le Social Selling
Social Selling or shoppable Media refers to the fact of using social networks to sell a product or service by publication, a photo or a video. This sales technique is particularly interesting to trigger a sale, get leads, disseminating information about an offer. We find different types of advertising by each social network. The Call-to-Action button is used very often.
The selling social multiply by 3 the chance to trigger a sale to a consumer when it is in an active research phase and 70% of consumers who are in search consider a purchase after a trade publication, according to Adweek.com.
Advocacy Marketing
Advocacy Marketing refers to the communication and sales strategy through brand ambassadors. These ambassadors are:
Of ambassadors customers: loyal and engaged customers who defend and recommend the brand to relatives or their communities on social networks. Also online or offline, they can do it against a payment in kind (gifts, goodies, invitations ...).
Of brand ambassadors: influencers who are not necessarily customers "evangelize" their communities.
This lever is very interesting in this period where people tend to reject advertisements. known figures used to shed new light on the product and arouse the curiosity of potential customers. Word-of-mouth has never been more important for brands. Consider creating an ambassador program to gain visibility and notoriety.
video content
The lighthouse contents of the year 2018 will be video content. With video production means easier to use with smartphones and tablets increasingly powerful, the video will continue its incredible ascent. Already a favorite with surfers and promoted by all platforms (Facebook, Twitter, YouTube, Instagram, Snapchat ...), video format becomes a fully fledged media and social networks are developing alternatives to traditional TV channels.
The production of video content to be the heart of your content marketing strategy. The smart content improves your image and attracts new users to your offer. 90% of users say the product videos are an aid to the purchase decision.
Accelerated Mobile Pages and the mobile web
By 2015, the share of mobile applications exceeded the share of queries on a computer. This trend does not stop. The reason? Even on the road, we are always connected to the Internet and smartphones become our favorites when it comes to surfing the web. Thank you design and live the mobile responsive web!
The Accelerated Mobile Pages are specially designed web pages for mobile navigation. This page format is particularly useful for your SEO SEO. Indeed, these pages will help boost some positioning factors Google: bounce rate, time navigation ... The transition to this format could allow you to gain a sustainable way traffic. Doing nothing could lead you to lose positions on the SERP and therefore traffic!
Once again, the major trends in 2018 could be marketing major digital trends in 2018! although all the weight of digital seen in the coming marketing changes. Obviously, it is difficult to say what will be the biggest change and this list is far from exhaustive. Stay tuned ...