E-commerce is growing from year to year and is becoming an increasingly important sector as we show in the various articles that are published every day and today we resume an infographic on the top 10 countries. -commerce in the world of Wii shop in collaboration with remarketing to show you which are the top 10 countries where e-commerce is most present.
We will also see each of the world's preferred internet shopping solutions for countries around the world to make their purchases on the internet as well as some specific data for each country.
Top 10 countries where e-commerce is most present
Discover the world map with the top 10 major e-commerce countries in which there is the largest number of transactions.
As the map shows us, the countries involved in e-commerce are scattered throughout the world despite the fact that there are still no African countries in the top10. E-commerce in Africa is still very underdeveloped for the majority of countries, although some are developing more and more in this area, notably Nigeria, Morocco, Kenya with the solution Jumia, which is the first platform e-commerce in Africa, however they are not yet substantial enough to be in the top 10 world.
The top 10 most important countries in the e-commerce sector are represented by 3 countries in Europe, 3 countries in Asia, 1 country in Eurasia, and finally 3 countries in America (North & South included).
LET'S START WITH THE TOP 4
The top 4 is dominated by China followed by the United States, Great Britain, and Japan.
1.China
China is first in this ranking and exceeds all records with a market of 562 billion dollars, with a $ 213 billion advance on the second, the United States. China is first in this ranking thanks to its economic climate that has been growing for years even if China's economic growth has become worrying in recent months which could play on purchases on the internet.
In addition to an economic climate conducive to the growth of e-commerce, the world-famous e-commerce platform Alibaba has greatly contributed to this first place. The infographic also tells us that 67% of e-commerce flows come from a computer and that 33% come from tablets as well as smartphones. Moreover, the average age of e-merchants in China is 25 years.
2.United States
The United States is the second major player in e-commerce in this ranking with a market of $ 349 billion with a $ 256 billion advance on the third, ie Britain. With China, the United States is by far the two world players in e-commerce. Note that the infographic tells us that 72% of US SMEs do not sell on the internet, so the growth potential of the United States in the e-commerce sector is still large if the economic climate also allows.
3.Great Britain
Britain is the largest country with the largest e-commerce market in Europe for e-commerce with a market of $ 93 billion and an advance of about $ 14 billion on the fourth, Japan. The infographic allows us to know that 33% of online purchases are made after 18h and that the majority of Internet purchases (71%) are made with a computer. Note that e-commerce accounts for 30% of the overall economy of the country which is considering.
4.Japan
Let's come in at the 4th place of the world ranking with Japan which accounts for 79 billion dollars. Japan is the second country in Asia and differs from the first three including the means to order on the internet. Indeed, according to the computer graphics, 48% of online purchases were made with a computer very closely followed purchases via smartphones (46%) and only 6% of purchases on the internet via tablets. Note that 97% of Japanese buy online, which is a very high percentage.
THE SECOND PART OF THE RANKING, FROM 5 TO 8
The second part of the ranking is dominated by Germany, France, South Korea and ends with Canada.
5.Germany
Second, in the ranking e-commerce in Europe, Germany accounts for an e-commerce market to 74 billion dollars ahead of France about 32 billion dollars. The majority of online purchases in Germany are via the computer (72.3%) for 16.2% for smartphones and 11.5% for tablets. Amazon & Otto are the two most used platforms for e-commerce in Germany since they account for half of the internet purchases. And in contrast to Britain, the Germans buy most of their purchases on the internet in the morning.
6.France
Third, in Europe e-commerce ranking, France accounts for $ 42 billion in its e-commerce market are about $ 6 billion more than South Korea. For the majority of French, purchases on the internet are decided on their laptops (80.8%) for 11.1% on smartphones and 8.1% for tablets. To know that only 68% of French people use the Internet which remains a relatively low percentage when we know that France is 6th in the ranking of the countries that buys the most on the internet. In addition, 19% of online purchases are made at sites abroad.
7.South Korea
South Korea is ranked 7th in this ranking with around 37 billion dollars. South Korea is the third country in Asia to buy the most on the internet, at least to spend the most. They are the first nonetheless to use their smartphone as a major tool to buy on the internet since 50% of purchases on the internet are made on mobile. 49% on a computer and only 1% on a tablet.
The fact that smartphones are the major tool on internet shopping is probably explained by the fact that South Korea has the fastest internet in the world. Their purchases are made especially between 22:00 and midnight.
8.Canada
Eighth in this ranking, Canada gets a $ 28 billion market and is behind the United States in America. The majority of Internet purchases are made on computers (83.8%), then very little on smartphones (8.7%) and tablets (7.5). The infographic tells us that 45% of online shopping in Canada is done on non-Canadian sites which is colossal.
AND FINALLY THE END OF THE E-COMMERCE RANKING IN THE WORLD
Check out the last two of this ranking of the countries that have spent the most on e-commerce platforms in the world.
9.Russia
Russia is therefore ninth in this ranking with a market of approximately $ 20 billion spread throughout its territory. As the majority of the countries in this ranking, Russians make their purchases on the internet on their computer (80%) followed by tablets (12%) and on smartphones (8%).
the computer graphics tell us a little bit of information since it tells us that only 13% of Russians shop online. This data can then make us doubt the ranking of Russia, but Russia is a very large country, very populated with many inequalities which can explain this ninth place in this ranking. A small peculiarity of Russia is the fact that if you want to make an e-commerce platform available in Russia you will have to offer the counter-repayment method very popular with the Russians.
10.Brasil
Finally, to close the march of this ranking, Brazil with about 18 billion dollars for its e-commerce market. The orders are mainly made via computers with 88%, then 8% via smartphones and 4% on tablets. The main sector of online shopping is the fashion sector with 18% of purchases.
TO CONCLUDE
You now have the ranking of the countries with the largest number of Internet purchases in the world. A majority of countries have in common the fact that purchases on the Internet are made via computers except for South Korea, which buys the most on the internet via smartphones, a fact that can be explained by the fact that they have the fastest internet in the world.
We can also notice, that three countries of BRICS (countries in the voice of development) are present in this classification, then China, Russia, and Brazil are ranked respectively 1st, 9th, and 10th of this classification.
If you want to grow your e-commerce solution, you now have the top 10 countries in which internet shopping is the most common, but obviously, it is necessary as the Wii shop reminder to do a little more careful monitoring.