Long gone are the days when a marketer could, at a much lower price than the market, acquire new customers through ads on Google and Facebook.
Tips for Your Content Marketing
For many experts in digital, content marketing is since become indispensable. However, finding and creating good content takes time.
Use this guide to get you started on the content of Marketing
For you to win, we have listed for you 10 tips and tricks for your content marketing.
1.Find inspiration through keywords
When sitting in front of a screen and you are looking in vain for an idea, you can, within a structured principle, stimulate your creativity with, for example, Google Search Console leading analysis from keywords that your customers use to reach your site. Furthermore, if your customers regularly ask about your product types but none of your articles are answers, fill this gap. With the keywords of planning tool on Google Adwords or Google Trends, examine what are the questions that come up most often in your area.
2.Consult with your customers
Who else but your customers know best the problems that affect them and the information they need? As part of your content marketing, you can talk to your customers personally or by phone. Help yourself to that of your client. Little notes, such as Evernote, are more than necessary. You can also directly speak to your customers and to publish the minutes on your blog or as a testimonial on your website.
3.Structure your ideas
Here is another principle to stimulate your creativity in case of failure: create a list online with all your team members so everyone can write notes there. When you come across interesting articles, you can easily share, collect and organize via Storify or Evernote. For those who are hungry for interesting reading daily: Google Alerts is your friend.
4.Save time with tools
The content creation process extends to looking for ideas for publication, through literature, writing, creating illustrations and correction. This process is easier to manage when it is supported by software. Try for example Evernote or Trello. It is very possible that marketing content quickly loses control over the organization of its themes and planning.
5.Find your article titles with your team
Generate marketing leads involves a conversion process with several floors. Thanks to your content and your marketing strategy, the leads are gradually turning into customers and then into loyal customers. The title of your paper immediately plays an essential role: it determines how many people click on your article and read the first lines. Your content strategy only works when you have a title that arouses the curiosity of the reader. To inspire you each other, you can create with your team members a list of titles of articles that generally attract the interest of readers (eg "10 tips for ..." or "For and against " ).
6.Use a thesaurus
In content marketing, do not overdo it with keywords. Synonyms and concise but varied sentence structures are more important than a slogan used too. If you notice while writing or proofreading you repeat several times the same word, use a thesaurus online. You will find other formulations.
7.Use of synergies
"Author means authority." This is a saying of a time when books were still only paper. This statement is still valid today: there are many people who write interesting articles on a topic, there are fewer who devote themselves intensively over a long period to a single question. Those in the latter category should consider the publication of a digital book (e-book). As part of your content marketing, it offers several advantages:
- You can reuse articles that you have written and limit production costs while being careful not to lose the thread of your book.
- By writing regularly on the same topic, you have already created a public on your blog, which can prove to be, a fortiori, potential customers for your book.
- You can also attract the attention of specialists. From such a publication, you can create new marketing opportunities, such as being asked to debate or to make a speech at an event. So is building a reputation and we also generate a subsidiary income.
8.Speak instead of writing
Technology today can turn good speakers into good writers. And this without having to spend hours on a keyboard. If you speak better than you type, you can use voice recognition software. Evernote, for example, has a function to change the words you speak into text.
9.Interview with specialists
There is a simple way to create good content with the help of external support: let others do for you. The interview format that we already know in newspapers, on the radio, and on TV also has its advantages on the internet:
- You can offer relevant and sharp content without you even do not need to do preliminary research
- Specialists you invite surely share the article on their own social networks
- Select your contact from your customers and you will increase membership in your product
10.Generate attention to visual content
Multimedia also means diversity: fill your article with not only photos but also with graphics, diagrams, charts, podcasts, videos and quotes in quotation marks. With such visual content, you increase the chances of capturing the reader's attention: on one side, users share funny pictures more easily and relevant graphics on social networks, on the other, the images are used to visually draw the reader's attention. Moreover, it is often more efficient to create a picture or graphic than writing a long text. Think also briefly explain what the figure represents order not to force the reader to look into it.
We have prepared these 10 tips especially for those who do not want to choose between quality and efficiency when establishing their content marketing.