No doubt about it, industry professionals have adopted content marketing. According to the Content Marketing Institute, no less than 76% of marketers say they want to produce more content in 2016. However, developing a strategy is one thing; having the right tools to ensure efficiency and evaluate performance is another!
So just for you, we've unearthed these 6 tools, which will allow you to evaluate and ensure the operational success of your content strategy. Whether to create content, promote it or simply bring new ideas, these solutions will boost your performance. You are warned!
Content Marketing Tools
To have lots of ideas
1.Quora
We can be the smartest social network without being as popular as Facebook and Twitter. For content creators in constant search for ideas, Quora is a real must - it focuses on the most frequently asked questions in growing industries. Quora thus captures the attention of influencers, who respond and actively participate in this sharing of ideas. Content creators can add quotes and ideas from influential members who are qualified to bring relevant information and ideas.
2.BuzzSumo
Although there are many potential uses for this tool, the trending tab alone is a wonderful tool for content discovery. Forget the digitization of news headlines; The real-time trend reports of BuzzSumo are all you need to know what Internet users are actually engaged by. The premise of BuzzSumo is simple but very powerful: using this tool can give marketing insights into content that has already been proven to be effective, and it also provides the reasons why it is widely read, shared and commented.
To ensure creation
3.The Elements of Style
In marketing, good ideas are as important as the quality of the content they generate around them. When it comes to articles, the way they are written is as important as the topics they deal with. The Elements of Style is a timeless guide, in American English in the text, that deserves to be examined by anyone who wishes to create and publish content for the Web. This guide presents the mechanics of writing as a function that must be benevolent, classic and pleasant, all written in a fluid style and pleasant to read.
4.Cadence9
Content marketing is most effective when managed by multiple authors. The branding has to adapt to the tastes of the different readers of contents, which calls on various opinions and come from all sides. When the time comes to adopt an editorial calendar strategy, brand managers must be able to assign various tasks, while keeping a certain flow of publications. This is where Cadence9 comes in: it provides a set of tools and solutions that enable content creators to work effectively as a team, preserving the creation of content and ideas. The C9 Prime tool can be used to build social media equity, which involves informing and engaging its audience on different themes.
To boost the promotion
5.Meltwater
Once ideas are selected for optimal content creation, the next logical step is to apply a strategy to promote and distribute it. These strategies must be implemented in a manner consistent with the intelligence of the web media, and it is in this area that Meltwater stands out. This solution offers a set of social media monitoring tools and public relations activities while providing valuable analysis. In addition, Meltwater also helps marketers by creating campaigns across multiple channels; for example, content that has already made its mark on Facebook and Twitter can be expanded by distributing newsletters and press releases.
6.Outbrain
Some of the most effective tools for content marketing are those that require premium subscriptions. That's the cool thing about Outbrain: at its most basic level, it's crafting an advertising plan that allows content to be presented to new audiences, in order to maximize exposure. Behind its successful campaigns lies an essential strategy of web amplification: brands and publishers broadcast their content on high-end platforms such as popular newspapers, high-visibility websites and other sources of significant traffic.
With this tool, content developers can set campaigns based on their budget and can also adjust their optimization settings to attract specific audience segments.
We'll warn you: these six tools we give you links and secrets will make you more confident in the power and performance of your content strategy!