Trends Digital Marketing 2017- Of course, we already know all the things that happen in digital during 2016, ranging from om-om who dance while holding pen and pineapple, until suddenly everyone in the room stopped moving in a video? and yes! All of them successfully attract the attention of millions of netizens of the world, they loved it, to bring huge profits. So what next in 2017?
Are you aware that some videos are becoming? Virus? By 2016 has brought a change and a new digital marketing trend in 2017, where every video content is now more popular and wetlands? for brands to be more easily known and liked, or commonly referred to as Video Marketing. And besides Video Marketing, there are also some other digital marketing trends that have been compiled by Next Digital Indonesia for you in this article, what is the trend? Let's take a look at this resume.
Here are 6 digital marketing trends that you should know
1. Video Marketing is Increasingly Popular
As previously stated, video content has become a global netizens favorite, not least in Indonesia which is one of the most social media users in the world. And this also can not be separated from the use of mobile phones that become the needs of every human being today.
As one of the Digital Agency, we also understand that the use of mobile phone also apparently affect the type of content like what is favored by the users. The year 2016 may be the trend for content in the form of light stories & also funny pictures, But in 2017 this forget it all!
Because now, users obviously prefer video content, because through video users find it easier to capture the messages conveyed by a brand, and videos can also pack in a more creative form, such as emphasizing emotional touch, or video in the form of education knowledge to the form a short film.
Based on research conducted by The Wall Street Journey, since mid-2016 until now, more and more brands are using video marketing as their brand communication strategy, This is because the use of video marketing is able to provide 300% click in digital for their brand. In addition, The Wall Street Journey also found data saying that video & audio are the 2 biggest markets that netizens are interested in right now, and will even grow to 10% every year until 2020.
Based on the above data, of course, a brand that wants to get success in this year, no longer need to consider, but MUST! Begin to incorporate video content into each of their digital marketing.
2. Digital Activation Which Focuses More On Users Experience
The Year 2016 is the year where the contents of photo/video competition become king in the digital world. Content photo/video competition at that time was done by a number of brands to be able to increase their brand engagement digital world, and all were able to achieve great success. Okay, Back Forget it all, because now in 2017 it's all outdated.
In this year most users are already bored with the content & also activation that only focuses on photos or video only. Currently, netizens pay more attention to something that gives more experience, not even a few who are willing to spend more money to get a new experience, especially in the world of digital & technology.
According to Forbes.com, digital activation that focuses on the experience that users want can be one-way brands to improve their brand engagement. This is because the digital activation designed to suit the needs of users will be able to give users other experiences in the digital world & it will ultimately make users remember our brand and indirectly brings brand engagement to the next level.
3. Social Analytics A Brand
Nowadays digital marketing has become a trend when compared with other marketing tools. In addition, advances in technology and information also make digital marketing become one of the most favorite tools that can be used by the brand.
But the progress is also accompanied by its users are increasingly literate technology. Nowadays more and more brands and digital agencies are requiring their team to do social analytics from a digital campaign or digital tools they previously did, to get the attention and sympathy from the users, as well as more and more new sophisticated analytics systems, are increasingly emerging.
Call it like google analytics, facebook analytics, garuda attack.com, up to the latest system, call tracking that can record every marketing activity over the phone.
It is also reinforced by research conducted by econsultancy.com, that 37% of B2C correspondents & 35% of B2B correspondents assume that their digital campaigns should be analyzed through social analytics tools, in order to make them clearer in looking at brand engagement, brand awareness, and share of demands through digital.
Through this social analytics, all forms of interaction between brand and users can be directly recorded, and it will be easier to do an evaluation to improve the positioning of a brand.
Of course, we already know all the things that happen in digital during 2016, ranging from om-om who dance while holding pen and pineapple, until suddenly everyone in the room stopped moving in a video? and yes! All of them successfully attract the attention of millions of netizens of the world, they loved it, to bring huge profits. So what next in 2017?
4. Closer To Users Through Use of Apps
Apps or Applications is one of the tools that are quite successful in the digital world. In the year 2017, the development of applications is so rapid, ranging from sports applications, diet, online shopping, to applications for children also enliven the digital market in Indonesia. And back again, that this all cannot be separated from the phenomenon of smartphones are increasingly mushrooming globally.
Based on customer statistics of mobile apps in the global marketplace, Apple Apps Store has more than 2 million applications in it while Google Play has more than 2.2 million apps. Meanwhile, according to research conducted by the University of Alabama, currently, the average mobile apps users, have a habit to use the application more than 30 hours a week, of which 46% of them are paid applications. So that indirectly brings mobile apps as one of the most profitable tools for a brand because it is able to reap at least $ 77 million in early 2017.
5. Strength? Opinions? Through Influencer Marketing
In addition to advertising and content that is on social media, now most of the more trusting netizens when someone who thinks or commonly called the word of mouth. Basically, influencers marketing is the easiest way to brand a product. Why is that? Because through influencer marketing, a brand can build the image of the product as well as build trust because it means there is someone who already proved the quality of the product.
Based on research conducted by Nielsen, as many as 92% of people trust the recommendations of someone (although not know the person directly) when compared with the ads issued by the brand. Therefore, the more years, the higher the use of influencer marketing techniques against a brand or product.
There are even some brands, who do use the figure of a famous artist/person to become their brand ambassador. According to Nielsen, if a brand/product has not used influencer marketing in 2017, it means they are one step behind the others. And of course, you will not want if that left is your brand.
6. Digital Public Relations (PR)
Given that PR has a role that is closely related to the image of a brand, then it can be said that digital PR is also one of the tools that must be developed by a brand. In 2017, digital PR has become one of the most developed ways among big companies. This is because, tools needed by digital PR in brand building is closely related to the basic tools owned by the digital world, such as ads, social media content, apps, digital campaign.
All of these things will affect the image of a brand, so it is important for the PR team of a brand to be able to master & also understand the digital PR. In addition, the presence of several applications or web such as garudaattack.com, quintly.com, sprout.com is also able to facilitate the PR to be able to know the brand image of the company that they are digitally
Thus the prediction of 2017 digital marketing trends in Indonesia, which of course you can make reference to being able to compete and achieve success in this year. Do you agree? We'd love to hear from you right now. Please provide your suggestions or opinions in the comments field below.